OPERATING IDEASLOW INITIAL INVESTMENT An investment starts from 90,000 euros and includes the cost of establishing and tidying –up of a 150sq.m store along with its computerized equipment and original merchandise. The minimum staff of 2 persons is important for a store to operate comfortably maintaining, though, low operating costs.
LOW OPERATING COST The dimensions of an Elite strom store assist significantly in maintaining a lower cost. As expected, a store of 150 square meters has low renting due to fact that there is not needed to be in a highly commercial market, but on a great road easily accessed. Furthermore, it is easy to operate by the same franchisee.
INITIAL AND CONTINUOUS SUPPORT by experienced professionals in administering retail operation, committed to values of high customer satisfaction.
TRAINING Initial and continuing education, technical sales seminars, instruction manuals and ongoing information regarding the product.
MARKETING AND ADVERTISING The efficiency of a marketing plan or an advertising campaign is getting significantly increased under a unified form. The current advertising cost is already too elevated, if not prohibitive for separate stores and is expected to grow steadily. Nevertheless, the competition requires the disclosure of the existence of a new business. For this reason, Elite strom requires no advertising fee from the new partner, but the annual compulsory expense of 3% of his/her Retail sales in local advertising. |